B2B Curation Lead Nurturing SQO 
PathFactory
SEPTEMBER 12, 2018
When it comes time to research a B2B purchase, they are faced with experiences that aren’t personalized to their needs, fail to keep them engaged, and ultimately make it very difficult to find and consume the information they need to make decisions. Traditional B2B marketing takes an “inside-out” approach. Sell like a CSM.
PathFactory
SEPTEMBER 27, 2018
Unfortunately, B2B content experiences haven’t quite caught up yet. Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages. Bad B2B content experience #1: Email nurture programs.
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