7 Reasons Why Marketing Automation Projects Fail
LeadSloth
AUGUST 24, 2009
Also, lead scoring only works if you know who you want to target. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off! An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell.
100 
Let's personalize your content