Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”

Marketing Analytics Tools 114

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 114

Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Here are seven specific best practices to get there. Click To Tweet.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Ledger Bennett

MARCH 7, 2022

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contingency Planning 52

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Pam Didner

MAY 26, 2020

The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Identify the potential factors inhibiting you from moving quickly Before you can do that, you need to understand the factors that prevent marketers from moving quickly.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches. They choose a strategy that combines elements of both approaches.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99