Blogging Benchmaks: In Search of the Missing Metrics
B2B Marketing Savvy
JULY 30, 2009
Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Acronyms: B2B Marketing Is All About Acronyms So We Made Up Our Own… SWAG (Some Wild Ass Guess)… KISS (Keep It Simple Stupid)… SWOT (Strengths/Weaknesses/Opportunities/Threats)… .
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