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Eight questions to ask before replatforming your ecommerce ecosystem

ClickZ

Content produced in collaboration with Capgemini. A 2016 study found that 40% of consumers returned a product specifically due to poor product content. To address increasingly important customer experience needs, some platforms now come out-of-the-box (OOTB) with modest service, content, and OMS capabilities,” explains Wolfe.

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Campaigns to Conversations

Ambal's Amusings

Firms will build online communities by collaborating with a content partner, using an existing platform such as Ning, or creating their own. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. 2010 Content Marketing Trends and Predictions.

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The B2B Inbound State of Mind: Build the Brand

MLT Creative

According to Courtney Wiley of iMedia Connection , “The B2B buying process is fundamentally changing. 93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions." 25 brand building inbound marketing tactics: Write a post on your B2B blog.

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Should I Open A New Social Channel? 5 Questions To Ask Yourself

Adobe Experience Cloud Blog

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Mixx : Submit and rate content to drive traffic to your site. Tubearoo : Create and share video content including interviews, tutorials and seminars.

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7 Successful Female-Owned Tech Companies and the Founders’ Grit

Zoominfo

In 2004, she co-founded Ning, another custom content creation platform. Ning attracted 100 million users within its first three years. Marc Andressen co-founded Ning and Glam Media purchased the company in 2011.). The company isn’t Bianchini’s first rodeo.

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Acronyms: B2B Marketing Is All About Acronyms So We Made Up Our Own… SWAG (Some Wild Ass Guess)… KISS (Keep It Simple Stupid)… SWOT (Strengths/Weaknesses/Opportunities/Threats)… .

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Best of 2007: Web 2.0 Sites

WebMarketCentral

Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts.

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