Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Exo B2B

SEPTEMBER 19, 2023

In the world of B2B marketing, every decision must be carefully calculated. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. This is B2B after all! Example of SWOT: (Note. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Litmus

JANUARY 7, 2022

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. 69% of top-performing B2B content teams have a documented strategy.

Planning 72

Planning Template Marketing Plans SWOT 72

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? How Do I Conduct an Efficiency Audit on My B2B Company? Conduct a Content Audit. For example, is your website content still valuable and on-target for your prospects and current clients?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Launch Marketing

JANUARY 11, 2023

B2B brand messaging is a foundational component for effective marketing. Brand messaging also drives almost every marketing activity you can think of, from content to a website and more. Brand messaging also drives almost every marketing activity you can think of, from content to a website and more. Research Competitors.

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Marketing Insider Group

NOVEMBER 30, 2022

The Importance of Digital Personalization in B2B Marketing offers perspective on why personalizing your marketing strategy to your audience is an investment that will continuously yield ROI for your company. Customers love personalized marketing content because it makes them feel seen and appreciated.

Trends 167

Trends Personalization Marketing AI SWOT 167

xiQ

OCTOBER 17, 2023

Enter xiQ, a platform that has revolutionized the world of B2B relationships with its unique blend of AI, neuroscience, and psychology. It provides you with AI-generated SWOT analysis and identifies pain points. It uses a modular approach, allowing you to create content that’s tailored to specific audiences or personality types.

SWOT 62

SWOT Domain Barriers Curation 62

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Lead Forensics

JANUARY 26, 2024

It’s a strategy often used with start-ups but established B2B companies can profit from it just as much, even if only applying growth hacking strategies to a new product, rather than the entire business. Before embarking on a growth hacking journey, it’s always a good idea to do a SWOT analysis, to figure out what’s what.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Tomorrow People

JUNE 14, 2022

In B2B tech, this might mean having the most efficient and effective software solution, for instance. Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. What types of content and topics perform best? Conclusion.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

KoMarketing Associates

MARCH 23, 2017

I was excited to learn what other people had to say and I was excited to be able to talk about how customers should be the basis for any content marketing program. Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Zoominfo

OCTOBER 18, 2022

There are essentially two competing schools of thought among B2B marketers. The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three. Thought Leadership is not a destination it is a journey.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

The Lead Agency

NOVEMBER 14, 2023

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a structured framework to evaluate your own business against competitors, revealing areas of competitive advantage or vulnerability. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Research their content strategy Once you have a shortlist of competitors, look at their online content. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 62

Planning Demand Generation Marketing Plans Research 62

DiscoverOrg

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

SmartBug Media

AUGUST 19, 2021

Whether you're in consumer healthcare marketing or B2B, we’ve put together five steps to implement your healthcare marketing plan with inbound marketing. When it comes to inbound marketing, buyer personas help guide content development, determine how to best reach your target audience, and define their interests, needs, and wants.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

NuSpark Consulting

DECEMBER 31, 2011

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Do a SWOT analysis. What kinds of content do they engage with? Consider audio and video into your content. How many qualified leads.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

OCTOBER 12, 2021

Contents: Why should I use a sales plan? It will help you produce better content, segment your audience, and offer more relevant products. These may include apps, promoted posts and stories on Instagram, video and photo content, drip campaign tools, influencer ads, merchandise, and published media stories. Sales Plan Structure.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

Hubspot

APRIL 16, 2020

Nearly half of B2B employees say that the biggest issues with their company's sales and marketing alignment are poor communication, broken processes, and different department-wide KPIs. Leslie Ye, a senior content marketing manager and Head of Executive Communication, encourages finding "sales allies" to chat with regularly.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Valasys

JUNE 25, 2019

B2B marketing these days is becoming increasingly data-driven. For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This helps them achieve their business objectives & optimize their Return on Investment (ROI).

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Belkins

OCTOBER 22, 2020

These efforts will pay off with increased ROI, reduced friction during a sales conversation, and the improved stability of B2B relationships. In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Develop sales enablement content. Sounds great? Then, it’s time to dig in!

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). With the evolution in the field of B2B marketing, customers have become more powerful than ever before.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

OCTOBER 20, 2020

It’s well worth conducting a SWOT analysis to help you develop your USP—it’s a good way to determine why clients will be attracted to your business. A SWOT analysis is also a great tool for discovering where your business is falling short, and how those areas can be improved before pitching a prospect. Look at this SWOT template below.

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

Heinz Marketing

AUGUST 28, 2023

Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing? A strategy-first mindset ensures that every decision, from content creation to lead nurturing, aligns with the bigger picture.

Webinar Metrics 74

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 74

Oktopost

DECEMBER 8, 2020

Analyze their content. Once you’ve identified the players, you can start reviewing and analyzing the content they’re putting out. Multimedia content like videos, webinars, and podcasts. Multimedia content like videos, webinars, and podcasts. Look closely at the CTAs in their content.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111

SnapApp

OCTOBER 10, 2018

Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Including interactive content in the mix makes your customers feel more involved in the research and buying process. Why the shift?

Top of Funnel 91

Top of Funnel SWOT Content Marketing Funnels 91