How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. However, this is not how many B2B marketers were trained to think. But Account-Based Marketing is different. This is it. Part 1: Build a Budget.
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