B2B Companies Demand Generation DemandBase 
Digital B2B Marketing
OCTOBER 18, 2012
B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. Measure traffic by company. Today they can.
Digital B2B Marketing
NOVEMBER 15, 2012
This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too.
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Digital B2B Marketing
DECEMBER 19, 2013
But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. .”
Digital B2B Marketing
APRIL 20, 2016
2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. But how do these solutions actually target ads to specific companies?
Digital B2B Marketing
OCTOBER 17, 2016
B2B marketers today are not optimizing programs to reach and engage their best prospects. Score companies, not individuals. To get a clear picture of content consumption and engagement by company, add a solution like Demandbase to identify visitors to your site, not just ‘known’ visitors that are in your database.
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