Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. According to a report by Financesonline.com, the B2B enterprises with mature lead generation processes are able to generate 133% more revenue compared to the average enterprises. Proper Evaluation and Allocation of Resources.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Each B2B data provider has their own technology install base, providing accurate information on thousands of companies and technologies. How they are implementing and utilizing their varying systems and platforms?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59