Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Map Content to the Buying Cycle. You can follow Highspot on Twitter @Highspot. The post Five Sales Enablement Tactics B2B Marketers Need to Master appeared first on B2B Marketing Blog | Webbiquity.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Webbiquity

FEBRUARY 21, 2012

Case studies. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Content is king. But producing content is expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

APRIL 12, 2016

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. Another consideration is “when” in the buying cycle is a specific piece of content important to a specific buyer? So—creating a content marketing strategy is vital.

Marketing Report 100

Marketing Report Marketing & Strategy Marketing Strategy Content Marketing 100