Tomorrow People

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Website User Experience No-No's: 3 Errors that Could Kill Your Lead Generation

Tomorrow People

Generating quality leads is essential for any B2B marketer. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle. A website is a great tool to help with this.

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3 Key Tips to Effective B2B Email Marketing

Tomorrow People

What’s the problem with b2b email marketing? The facts say it all – B2B email marketing is under pressure. So is exactly is the problem with B2B email marketing? The target’s missing : B2B email marketing provides some great opportunities for segmenting and testing. billion in 2010, to over 3.8

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Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Tomorrow People

Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Most thought that emotional marketing had no place in B2B’s rational, long, complicated buying cycles and committees.

Planning 136
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The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

You can really understand their pain points, where they are in the buying cycle, and how to solve their problems. Most B2B marketers and agencies understand that in order to do their job effectively, they need good data; data that can add value to the delivery of online experiences.

Trends 166
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The Death of Website Design

Tomorrow People

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Here’s another reason why company websites are failing a lot of businesses: they are designed only around the company’s own selling cycle.

Design 120