Inbox Insight

NOVEMBER 10, 2023

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party, second-party or third-party intent data? How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

6sense

NOVEMBER 2, 2021

They’re your buyers. B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. Your team gains a clearer picture of buyer personas. The benefits go on.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Inbox Insight

OCTOBER 19, 2020

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party or third-party intent data? How are B2B marketers sourcing intent data? Third-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Hubspot

DECEMBER 23, 2022

Here you can take notes and gets alerts about relevant prospect updates, such as job changes. Personalized prospect outreach via LinkedIn mail. What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. Here you can find prospects with precision and ease.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

The Marketing Blender

OCTOBER 7, 2021

Creating Success with Your B2B Branding Strategy. A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Nail this value down and capture it in your B2B Mission and Vision. Why does the sales cycle take so long for B2B?

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98