Sana Commerce

AUGUST 21, 2023

Yet B2B customer experience still lags behind B2C. Are you looking for ways to improve your B2B customer experience and tap into the many business benefits that come with it? This behavior extends to B2B buyers, too. Let’s look at the 6 key pillars of B2B CX, including statistics, insights, and best practices.

B2B 98

B2B Marketing Automation Services Transparency Customer Satisfaction 98

Unbound B2B

JANUARY 16, 2023

Creating a buyer persona is the first step in drafting a SaaS marketing plan. The average business should expect over half of its software stack to be replaced within the next two years. In marketing speak, a buyer persona is a representation of how your ideal customer will behave. Let’s start with the basics.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Single Grain

JUNE 8, 2021

This becomes even more significant when writing for B2B companies, as it is similar to and yet different from writing for B2C sites. In this article, I will show you some tips and tricks specifically for writing B2B SaaS copy. Understanding B2B SaaS. The business model is the same, but the marketing approach differs.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Websites 140

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). 10) Buyer Persona. Learn more about developing buyer personas here.). 14) Churn Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28