Digital B2B Marketing

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse. LinkedIn has tremendous B2B data for targeting advertising.

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