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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

SEPTEMBER 15, 2020

Why are business-to-business (B2B) businesses not realizing the same level of success? There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. Social media isn’t for B2B businesses. B2B is boring. Here are the three biggest ones.

Social Media

Social Media Social Marketing B2B Marketing Top of Funnel

Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. How important is it in a B2B demand generation strategy to incorporate story telling?

Interactive Marketing

Interactive Marketing Work Management Marketing Management Emarketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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ANNUITAS

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

Interview with Ardath Albee, CEO of Marketing Interactions

Webinars

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