How to Pick the Winning Horse: B2B Lead Quality
Inbox Insight
AUGUST 30, 2022
Determining what a quality lead looks like to not only prioritize these but effectively nurture them is a key area of focus for the majority (40%) of B2B marketers in 2022. Effective lead generation comes down to quality rather than quantity – though ample high quality leads is undoubtedly the ultimate aim.
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