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Blog: Getting the Most Out of Trade Show Investments

Conversica

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. Overall, $570 billion is spent on attending, sponsoring and hosting business-to-business (B2B) events each year. Robust Follow-Up During and After the Event. It’s as simple as that.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Every business-to-business company is different. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. There are so many factors to consider when setting a B2B marketing budget. Every industry is different.

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Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Today, I will focus on the eight most applicable aspects of the B2B space: price, product, promotion, place, purpose, people, perception, and process. The traditional marketing mix is what most marketing professionals have referenced over the past 65 years and considered the framework for business growth. What is the Marketing Mix?

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Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Today, I will focus on the eight most applicable aspects of the B2B space: price, product, promotion, place, purpose, people, perception, and process. The traditional marketing mix is what most marketing professionals have referenced over the past 65 years and considered the framework for business growth. What is the Marketing Mix?

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. Trade show.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.