Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 6, 2017

If you’re more of a consumer focused brand: The difference between B2B and B2C, is consumers are happy to spend money on things that they don’t need, whereas businesses aren’t happy to spend money on things they do need- this shifts the dynamic completely.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

APRIL 26, 2018

Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. You can do this by activating event hashtags prior to your events to encourage influencers, their audiences and other attendees to get engaged and get excited.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is. Probably not.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Here’s my key takeaways from the 7 talks I attended this year: R ory Sutherland – Think You Understand B2B Buyers?

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

FEBRUARY 17, 2016

It’s an incredibly exciting time and I thoroughly enjoy reporting on breaking news as it occurs in my 40,000+ member Digital Health group on LinkedIn and via Twitter, at @Paul_Sonnier “ Ian Moyse – Board Member Eurocloud (UK) , FAST & Governance Board Member Cloud Industry Forum . ” MAPPING THE COMMUNITY.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50