B2B Thought Leadership Paper Youtube Zoominfo 
Zoominfo
JULY 11, 2018
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.
Zoominfo
JULY 21, 2019
Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. 25% rank their maturity level as mature.
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