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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100
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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

. “This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Each time search engines update their algorithms, website traffic experiences a drop. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Identifying content that consistently drives organic traffic is the first step.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Are you B2B or B2C? Jay: Great.