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The role of public relations in lead generation for B2B firms

NuSpark Consulting

But among these channels, an important strategy is public relations. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Public Relations: How to do it right. Public Relations: How to do it right.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You saw the video?

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You saw the video?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.