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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. I was even one of those guys who thought Steve Burns died. I think we all remember that moment.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 You want to be a thought leader? Writing educational, helpful content can be useful in building trust. Social media can be used to turn a B2B transaction into a P2P relationship.

Insiders

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I hope that you’ll listen all the way through.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I hope that you’ll listen all the way through.

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We start really heavy on SEO, obviously, and how you can leverage it as a competitive advantage for your business, whether you’re a small business owner, a B2B leader, a marketer, you’re just starting your career.

SEO 40
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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? link] via @jaybaer [link] Steve Woodruff Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Brad Is Twitter for Business Even Worth the Trouble? link] actweb.fr

Twitter 147
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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.