Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Suggesting that how we interact with customers in the social engagement ecosystem cultivates customer loyalty and trust.    He offers us the insight that customers and buyers are saying no to being “objects of a sale” and yes to being “subjects of an experience.” 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    Here’s the bad news for B2B CEO’s.    Here’s the bad news for B2B CEO’s. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40