Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script | B2B
DECEMBER 26, 2023
Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. This year, we saw in-house teams get downsized and agency budgets get reduced.
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