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Data Collection is Critical for Lead Generation

PureB2B

But, when too much emphasis is placed on generating and closing sales instead of strategic thinking, conversions can result in short-term wins at the expense of nurturing long-term customer bonds. Read on for reasons why data collection is such a crucial step in B2B lead generation.

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Data Collection is Critical for Lead Generation

PureB2B

But, when too much emphasis is placed on generating and closing sales instead of strategic thinking, conversions can result in short-term wins at the expense of nurturing long-term customer bonds. Read on for reasons why data collection is such a crucial step in B2B lead generation.

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

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5 Essentials of B2B Sales and Marketing Alignment

Valasys

B2B sales and marketing alignment presents remarkable opportunities for businesses to scale their revenue and realize their business bottom-lines. According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals.