B to B Newsletter PR Salesforce.com 
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. In this chapter, we’ll suggest some approaches.
B2B Marketing Zone Posts
DECEMBER 1, 2010
While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over.
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