The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

For vendors, personalizing white paper content based on user profile, creates a better connection and stronger engagement. To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40