article thumbnail

Chalk Talks: Generate More Leads with Video

Vidyard

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

article thumbnail

Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 23:25- Investing in targeted funnels. Nicoline’s Twitter: [link].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s the next big idea in B2B?

MLT Creative

I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Then I had another idea.

article thumbnail

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Nobody was focusing on, especially in the B to B space, the, the marketing side. That’s where we do post in social, or we do advertise in social, or we do run retargeting campaigns or advertising campaigns, all that becomes a function of goal that we’re trying to accomplish when we’re activating our audience.

article thumbnail

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

Joe’s Twitter: [link]. I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. ” Links and Resources. Show Transcript.

article thumbnail

B2B Marketing Predictions For 2011

Marketing Insider Group

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

article thumbnail

Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

One was the advertiser where the revenue is and what, you know, the general manager of the station and what most people cared about most, but they also depended on what we generated, which was the viewing audience. Can you please share with a B to B DM gang they can get in touch with you? I think personalization is good.