The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

Work Management 40

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B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. First off, how do you define content marketing?

Enterprise Management 40

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The ROI Guy

SEPTEMBER 28, 2010

Gartner CIO Study Highlights Need for Outcome-Base. Diametrically Opposed Forces: Selling Value in a B. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo.

Enterprise Management 40

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The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Gartner CIO Study Highlights Need for Outcome-Base. Diametrically Opposed Forces: Selling Value in a B.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40