B to B Forecasting Newsletter Salesforce.com 
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. These are two simple examples, but they both require confident forecasting based upon accurate historical data. However, you can’t forecast the future without understanding the past.
B2B Marketing Zone Posts
DECEMBER 1, 2010
While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. an email newsletter). Salesforce.com (26). Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 Is the era of PR over?
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