B to B Emarketing Organization Sales Leads 
markempa
FEBRUARY 23, 2006
« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association.
markempa
OCTOBER 19, 2006
When inquiries are handed off without being methodically qualified, it doesn’t take the sales department long to start viewing all marketing-generated “leads” with skepticism. For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. But inquiries are not leads.
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markempa
JUNE 28, 2007
Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”
markempa
MARCH 30, 2005
Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.
B2B Marketing Zone Posts
DECEMBER 1, 2010
Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. What the heck’s a “Lead” anyway? Fearless Competitor , November 1, 2010 What’s a Lead? Sales Lead (52).
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