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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Latest Research.