article thumbnail

B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Related post: U.S.

article thumbnail

Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

2018 CMO Global Study. From the SiriusDecisions report: The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. Why This Report is Significant. 2018 B2B Marketing Trends.

article thumbnail

64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

Improving Lead Quality Can Improve Sales Productivity (blog post). Nine Demand Generation Tools and Resources. Demand generation is the evolution of traditional lead generation. Demand Generation Quiz — How Good Are You? 7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar).

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

5 Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. CMO social landscape. . B to B (18).

article thumbnail

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.