This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove B to B Remove Classified Ads Remove Course Related Topics
Website Personalization Co-Registration Response Rate Event Marketing Acquisitions Paid Content Buying Cycle Trade Show Correlation Case Studies More Related Topics >
article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

OCTOBER 6, 2015

There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.

Account Based Marketing 120
Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

Of course not. In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. This formula is overly simplistic, of course. Defining ROI.

ROI 50
ROI Paid Content Social Marketing Webcast 50
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024