B to B Case Study Disintermediation Process 
The ROI Guy
MAY 19, 2015
Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). In fact, the highest level of engagement with sales reps occurred during the education phase of the buyer’s journey, the first decision gate in the purchasing decision process.
B2B Marketing Zone Posts
OCTOBER 5, 2010
10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. 10 B2B Social Media Case Studies and Examples , September 17, 2010. Stats (23).
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