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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it.

B to B 80
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Featured Jobs. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40
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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

He attended Content Marketing World in Cleveland with a plan to shop for content marketing management solutions with a variety of vendors. “We have several calendars, one for blog content and another for email blasts with ‘child’ calendars for business-to-business and business-to-consumer newsletters.

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Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

Adobe Experience Cloud Blog

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Put content in their path that they find YOU.

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.