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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association.

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If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

Sherpa notes that this disconnect is the result of “the infancy of this marketing tactic and the low level of experience organizations have in execution when compared to more seasoned marketing tactics.” How do you measure the effectiveness of social media in your organization?

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

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Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

I have somebody on the show who actually I knew of many, many years ago in the contact center space, who is actually going to help us get a better understanding of how to break down silos within your organization from a marketing and sales perspective. And then also add significantly more business value.

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Deep Insights on Customer Experience and Technology

B2B Digital Marketer

Um, and in being able to incorporate that into the business to business, uh, digital marketing, interactive marketing, and ultimately sales activities and customer retention activities is really vital, is really vital. Uh, it’s an overall systematic approach that all organizations have to take.