B to B BtoB Positioning Price 
Top Rank Marketing
JULY 12, 2023
But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. And investing in creativity has a positive impact on financial performance because it serves as a multiplier,” Heath added.
markempa
JUNE 28, 2007
Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market
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