Remove B to B Remove BtoB Remove Content Marketing Remove Personalization
article thumbnail

B2B Marketing Stats for 2022 and Beyond

BOP Design

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HubSpot).

Stats 106
article thumbnail

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

How do you connect with buyers and make sure your message resonates to them personally? How do you ensure your content won’t get filtered out? For vendors, personalizing white paper content based on user profile, creates a better connection and stronger engagement.

article thumbnail

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization? 5000 - Fastest-Growing Priva.