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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. In 2005, 3.5 In 2005, 3.5

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

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A Bait Shop Lesson in B2B CRM: “Crickets Self-Serve”

MLT Creative

We find this not only helps us fill the pipeline by improving the end-user's brand and buying experience (which means more sales and happier clients), it also supports a healthy prospect relationship no matter what buying stage they may be in. And in B2B sales, that is certainly far better than just the chirping of crickets.

CRM 40