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Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

Your social media people share it on Facebook and Twitter. With a comment guard or “Facebook post autoresponder,” you can post content on your Facebook page and when people comment, they opt in to become a Messenger subscriber. Whereas email campaigns may get 10% open rates, you can expect 80%+ open rates from Messenger chat blasts.

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The Ultimate Guide to Email Marketing

Hubspot

Here are some stats that prove how effective email marketing can be: Email is good for business. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Research the average email stats for your industry and use them as benchmarks for your goals. Autoresponders.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Don't forget to use the available functions of Social Media too: Twitter polls, Facebook reactions, Instagram double taps (however much they may be hated)! Response rates are strong for live streaming content versus recorded content, but also engagement can be higher if the live content ties closely to a hot topic in your industry.