Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. This includes @mentions of your brand and tagged posts. For example, ecommerce brands rely on star ratings and positive reviews to convert first-time customers and skeptics. The reality?
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