Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
Tony Zambito
FEBRUARY 22, 2010
The growth of CRM, Sales Automation, and Data Mining applications has provided a home for the numerous lists of market and company data. . This form of exercise can become a marketing statistician’s dream of cutting, slicing, dicing, and correlating huge amounts of quantitative data.
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