Engagio

APRIL 18, 2018

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. ReachForce. Analyst firm SiriusDecisions found that 60% of companies were operating with an unreliable contact database. Where can you find contacts and enrich your existing database?

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Adobe Experience Cloud Blog

JUNE 13, 2017

Although this might seem like an obvious way of operating, it hasn’t always been as easy as 1-2-3 for businesses to follow this process. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. People-Based Marketing.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Engagio

JULY 10, 2017

These four elements operate together in harmony to bring a balance to nature. You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Marketing automation reports. Number of locations. Technographic information.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate. AI and machine learning.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Users can also set up automated workflows for data normalization.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Customer Experience Matrix

AUGUST 18, 2016

I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40