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3 Marketing Technology Hurdles in 2019 and How to Avoid Them

SmartBug Media

According to Reachforce research, every year, up to 18 percent of phone numbers change, 25-33 percent of email addresses become outdated, and up to 66 percent of people will change companies or job functions. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate. AI and machine learning.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Users can also set up automated workflows for data normalization.

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