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ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. SetLogik’s predictive modeling features make it even easier for marketers to get a return on their investment once the database is in place.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. This model can score new leads and classify existing opportunities in the sales pipeline.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Users can also set up automated workflows for data normalization.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Hopefully the result is worth the effort.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.