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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

When the conquering general and his troops could not find the treasure, they consulted the Oracle of Delphi. Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. ReachForce. on is a viable option. Purchased. D&B NetProspex.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Users can also set up automated workflows for data normalization.

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B2B Lead Management Market Heats Up

Online Marketing Institute

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.