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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

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B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

In order to effectively engage with their customers, organizations must gain insights about who they are, what they care about, and what they are interested in. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.

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5 Marketing Automation Email Tips

Anything Goes Marketing

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Stop with the Email. What do we do?

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Learn more about the B2B Data Issue Why B2B Data Is Holding Back Your Marketing Efforts.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Market2Lead Marketing Automation and Lead Management blog.