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The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Velocity Partners

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Tens of thousands of marketers in B2B tech firms have based their go-to-market strategy (and careers) on his principles. Where do I sign?’ Cold Calling 2.0

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.

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How to Hire the Right VP of Marketing for Your Company

Single Grain

If you follow the paths of unicorn companies , you know that they hire around 26 candidates in the first five years for leadership roles (based on results published by the Unicorn Trajectory Notion ) compared to eight candidates for other companies: Unicorns spend big money and lots of time hiring people in different leadership roles.

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

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End-of-Year Marketing Predictions: How to Plan for Success

Full Circle Insights

Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. CEOs will demand more marketing metrics. Optimize Your Marketing Mix in Salesforce.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

For example, accelerate agency provides SEO (including technical and onsite SEO), content marketing, link building, and outreach. Through a combination of human expertise, data, and machine learning, accelerate agency creates ambitious strategies that ensure continual PQL and MQL growth, as well as MRR.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

For example, accelerate agency provides SEO (including technical and onsite SEO), content marketing, link building, and outreach. Through a combination of human expertise, data, and machine learning, accelerate agency creates ambitious strategies that ensure continual PQL and MQL growth, as well as MRR.