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Marketing Automation: When and Where to Implement

BOP Design

There is a large push in marketing to automate as many tasks and workflows as possible. However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. and automate repetitive tasks. [1].

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

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Lead Generation: Have You Evolved Past Cold Calling?

Adobe Experience Cloud Blog

defined by Wikipedia as: “Customer relationship management… a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects”), cold calling — and lead generation have evolved in four important ways: 1. Thanks to Sales 2.0 We can help!”)

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Marketing automation is not marketing strategy

Biznology

(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. and StumbeUpon for B2B marketing in early 2007.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data. Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. According to Wikipedia , 80-90% of all data is unstructured.

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How to Manage Account-Based Marketing Initiatives in DivvyHQ

DivvyHQ

So if you’re thinking of exploring the ABM waters to catch whale customers, we thought it would be helpful to provide a quick overview of ABM basics and then dig into how content marketing platforms (like DivvyHQ) can be used to manage the planning and ongoing execution of ABM campaigns. Account-Based Marketing 101.